{
  "slug": "david",
  "name": "David",
  "website": "https://davidprotein.com",
  "category": "food-drink",
  "angles": [
    "reframing"
  ],
  "thesis": "Make a protein snack's nutritional proposition central to the brand presentation.",
  "question": "Compare exact serving-level claims and the tradeoff between formula and eating experience.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Make a protein snack's nutritional proposition central to the brand presentation.",
  "audit": [
    "Compare exact serving-level claims and the tradeoff between formula and eating experience.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "david-chocolate-chip-cookie-dough-protein-bar",
    "david-chocolate-flavored-protein-milkshake",
    "david-wild-caught-canned-atlantic-cod"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://davidprotein.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "David Gold bars: 28g protein, 150 calories, 0g of sugar. Paired with strength training, a high-protein diet can…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}