{
  "slug": "feastables",
  "name": "Feastables",
  "website": "https://feastables.com",
  "category": "food-drink",
  "angles": [
    "community"
  ],
  "thesis": "Connect a snack brand to an existing entertainment audience.",
  "question": "Distinguish audience reach from distinctive product and creative execution.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Connect a snack brand to an existing entertainment audience.",
  "audit": [
    "Distinguish audience reach from distinctive product and creative execution.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "feastables-milk-chocolate",
    "feastables-peanut-butter-cups"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://feastables.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Together with MrBeast, we created delicious snacks with ingredients you can trust. Now, at the core of Feastables…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}