{
  "slug": "figs",
  "name": "FIGS",
  "website": "https://wearfigs.com",
  "category": "apparel",
  "angles": [
    "identity"
  ],
  "thesis": "Make professional workwear an expression of occupational identity.",
  "question": "Study how functional details and professional storytelling reinforce each other.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Make professional workwear an expression of occupational identity.",
  "audit": [
    "Study how functional details and professional storytelling reinforce each other.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://www.wearfigs.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Shop FIGS for comfortable designer scrubs and medical apparel that’s 100% awesome. Tons of colors and fashionable styles.…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}