{
  "slug": "harrys",
  "name": "Harry's",
  "website": "https://harrys.com",
  "category": "personal-care",
  "angles": [
    "system"
  ],
  "thesis": "Build a consistent grooming system around a familiar repeat purchase.",
  "question": "Study the relationship between starter kits, refills and adjacent products.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Build a consistent grooming system around a familiar repeat purchase.",
  "audit": [
    "Study the relationship between starter kits, refills and adjacent products.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "harrys-harrys-cologne",
    "harrys-harrys-plus-blade-refills",
    "harrys-harrys-plus-handle",
    "harrys-harrys-plus-shave-set"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://www.harrys.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Get everything you need for a smooth shave in our starter set at an even sweeter price.…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}