{
  "slug": "magic-spoon",
  "name": "Magic Spoon",
  "website": "https://magicspoon.com",
  "category": "food-drink",
  "angles": [
    "reframing"
  ],
  "thesis": "Reuse childhood cereal cues for a different adult ingredient proposition.",
  "question": "Compare taste nostalgia with the actual nutrition label and serving size.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Reuse childhood cereal cues for a different adult ingredient proposition.",
  "audit": [
    "Compare taste nostalgia with the actual nutrition label and serving size.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "magic-spoon-cereal-treats-variety-pack",
    "magic-spoon-cereal-variety-pack",
    "magic-spoon-granola-variety-pack",
    "magic-spoon-protein-oatmeal-variety-pack",
    "magic-spoon-protein-pastries-variety-pack"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://magicspoon.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Magic Spoon is high-protein, keto-friendly, gluten-free cereal with 0g of sugar. Available in Cocoa, Frosted, Blueberry, Peanut Butter…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}