{
  "slug": "patpat",
  "name": "PatPat",
  "website": "https://patpat.com",
  "category": "kids-family",
  "angles": [
    "bundling"
  ],
  "thesis": "Turn family dressing into a coordinated set rather than separate purchases.",
  "question": "Study how matching sets, age ranges and seasonal occasions are merchandised.",
  "from_reference": true,
  "observation": "The official matching-family collection organizes coordinated clothing for adults, children and babies around shared prints, palettes and occasions.",
  "mechanism": "The creative unit is a coordinated family rather than an individual garment. Matching can mean a shared palette or print without identical cuts.",
  "audit": [
    "Compare occasion-led collections with the actual combinations of available sizes.",
    "Map how adult and child sizes are combined in the purchase flow.",
    "Check whether occasion storytelling is distinct from discount-led merchandising."
  ],
  "products": [],
  "image": null,
  "evidence": {
    "status": "source-note",
    "label": "Official source note",
    "source": "https://www.patpat.com/collections/matching-family-outfits?language=en",
    "checked_at": "2026-10-13",
    "scope": "Specific official page reviewed via indexed text; original homepage retrieval remains incomplete. No campaign, checkout or performance review.",
    "excerpt": null
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}