{
  "slug": "poppi",
  "name": "Poppi",
  "website": "https://drinkpoppi.com",
  "category": "food-drink",
  "angles": [
    "reframing"
  ],
  "thesis": "Use familiar soda cues to introduce an alternative beverage proposition.",
  "question": "Check how ingredient information and health language are presented together.",
  "from_reference": false,
  "observation": null,
  "mechanism": "Use familiar soda cues to introduce an alternative beverage proposition.",
  "audit": [
    "Check how ingredient information and health language are presented together.",
    "Collect three dated examples across at least two creative formats and save their original source URLs.",
    "Compare against two brands in the same category; distinguish an original idea from a common category convention."
  ],
  "products": [
    "poppi-sour-apple"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://www.drinkpoppi.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "poppi — the prebiotic soda. Bold, bubbly flavor with just a touch of fruit juice and prebiotics to…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}