{
  "slug": "tymo",
  "name": "TYMO",
  "website": "https://tymobeauty.com",
  "category": "personal-care",
  "angles": [
    "demonstration"
  ],
  "thesis": "Make the tool's physical interaction the center of the styling story.",
  "question": "Compare comb, brush and curling formats; separate demo appeal from performance evidence.",
  "from_reference": true,
  "observation": "The official page sells hair-styling tools and uses a timed styling-result proposition in its own description.",
  "mechanism": "A time-saving story is only useful to evaluate creatively when the demonstration makes the work and conditions visible.",
  "audit": [
    "Log the exact product and promised task in each creative.",
    "Check whether editing hides preparation or repeated passes.",
    "Compare the promised routine with product instructions; do not adopt the timing claim as verified."
  ],
  "products": [
    "tymo-tymo-curlpro",
    "tymo-tymo-rovy",
    "tymo-tymo-stylux"
  ],
  "image": null,
  "evidence": {
    "status": "homepage-snapshot",
    "label": "Homepage snapshot",
    "source": "https://tymobeauty.com/",
    "checked_at": "2026-10-13",
    "scope": "Homepage title, description and selected headings only. No ad-library, checkout, origin-history or performance review.",
    "excerpt": "Shop TYMO's innovative hair styling tools for salon-quality results in 15 minutes. Trusted by 5M+ customers. Enjoy free…"
  },
  "dtc_native": {
    "status": "not_assessed",
    "reason": "A direct storefront does not establish digital-native origin, current ownership, or a majority-direct sales mix."
  },
  "ranking": {
    "status": "not_scored",
    "score": null,
    "reason": "Campaign sample, peer comparison and DTC-origin evidence are incomplete."
  }
}