{
  "id": 87,
  "slug": "allbirds-mens-tree-runner-nz",
  "name": "Men's Tree Runner NZ",
  "brand": "Allbirds",
  "url": "https://allbirds.com/",
  "category": "apparel",
  "form": "Everyday shoe",
  "tldr": [
    "Allbirds's everyday shoe, shown in the product configuration pictured at the source.",
    "Creative lens: Make the material story a central reason to consider a familiar shoe.",
    "Investigate: Check which material claims are product-specific and which have independent support."
  ],
  "hook": "Allbirds's everyday shoe, shown in the product configuration pictured at the source.",
  "why": "Creative lens: Make the material story a central reason to consider a familiar shoe.",
  "gap": "Investigate: Check which material claims are product-specific and which have independent support.",
  "img": "expanded-allbirds-mens-tree-runner-nz.png",
  "credit_page": "https://www.allbirds.com/products/mens-tree-runner-nz-medium-grey",
  "img_src_url": "https://www.allbirds.com/cdn/shop/files/A11959_25Q3_Tree_Runner_NZ_Medium_Grey_Blizzard_Sole_PDP_LEFT-2000x2000.png?v=1751898984&width=100",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://www.allbirds.com/products/mens-tree-runner-nz-medium-grey",
      "kind": "official_product_page",
      "checked_at": "2026-10-13",
      "scope": "Product identity and image retrieved; price, stock and performance not verified."
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ],
  "added_batch": "2026-10-13-product-expansion",
  "source_excerpt": "The latest iteration of our fan-fave Tree Runner, the Tree Runner NZ nods to our New…",
  "research_question": "Check which material claims are product-specific and which have independent support.",
  "discovery_order": 126
}