{
  "id": 21,
  "slug": "branchbasics",
  "name": "The Concentrate",
  "brand": "Branch Basics",
  "url": "https://branchbasics.com/",
  "category": "home",
  "form": "One concentrate, every cleaner",
  "tldr": [
    "A single plant-and-mineral concentrate diluted at home into every cleaner in the house.",
    "One bottle replaces the whole under-sink cabinet.",
    "Rewrites home cleaning from a dozen SKUs to one chemistry set."
  ],
  "hook": "A single plant-and-mineral concentrate diluted at home into every cleaner in the house.",
  "why": "One bottle replaces the whole under-sink cabinet.",
  "gap": "Rewrites home cleaning from a dozen SKUs to one chemistry set.",
  "img": "021-branchbasics.jpg",
  "credit_page": "https://branchbasics.com/",
  "img_src_url": "https://cdn.shopify.com/s/files/1/0410/9100/6628/files/image_353.jpg?v=1695147026",
  "tags": [
    "refill",
    "concentrate"
  ],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://branchbasics.com/",
      "kind": "brand_reference",
      "checked_at": null
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ]
}