{
  "id": 6,
  "slug": "ethique",
  "name": "Concentrated Bars",
  "brand": "Ethique",
  "url": "https://ethique.com/",
  "category": "personal-care",
  "form": "Whole-routine solid bars",
  "tldr": [
    "An entire bathroom - shampoo, face, body, even household - concentrated into compostable-packaged bars.",
    "Treated waterless as a full-product-line philosophy, not a niche shampoo experiment.",
    "Rewrites how much of the bathroom needs liquid at all."
  ],
  "hook": "An entire bathroom - shampoo, face, body, even household - concentrated into compostable-packaged bars.",
  "why": "Treated waterless as a full-product-line philosophy, not a niche shampoo experiment.",
  "gap": "Rewrites how much of the bathroom needs liquid at all.",
  "img": "006-ethique.png",
  "credit_page": "https://ethique.com/collections/shampoo-bars",
  "img_src_url": "http://ethique.com/cdn/shop/files/Ethique-logo-huntergreen_1.png?v=1734462282",
  "tags": [
    "solid",
    "concentrate"
  ],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://ethique.com/collections/shampoo-bars",
      "kind": "brand_reference",
      "checked_at": null
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ]
}