{
  "id": 143,
  "slug": "feastables-peanut-butter-cups",
  "name": "Peanut Butter Cups",
  "brand": "Feastables",
  "url": "https://feastables.com/",
  "category": "food-drink",
  "form": "Filled chocolate cups",
  "tldr": [
    "Adds a filled cup format to the brand's chocolate assortment.",
    "Creative lens: Connect a snack brand to an existing entertainment audience.",
    "Investigate: Distinguish audience reach from distinctive product and creative execution."
  ],
  "hook": "Adds a filled cup format to the brand's chocolate assortment.",
  "why": "Creative lens: Connect a snack brand to an existing entertainment audience.",
  "gap": "Investigate: Distinguish audience reach from distinctive product and creative execution.",
  "img": "expanded-feastables-peanut-butter-cups.png",
  "credit_page": "https://feastables.com/products/peanut-butter-cups",
  "img_src_url": "https://feastables.com/cdn/shop/files/Cups_PB_24ct_Carton_1.png?v=1772842146&width=500",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://feastables.com/products/peanut-butter-cups",
      "kind": "official_product_page",
      "checked_at": "2026-10-13",
      "scope": "Product identity and image retrieved; price, stock and performance not verified."
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ],
  "added_batch": "2026-10-13-product-expansion",
  "source_excerpt": "Sweet, creamy, and totally satisfying. Feastables' Peanut Butter Cups are the perfect on-the-go snack for peanut…",
  "research_question": "Distinguish audience reach from distinctive product and creative execution.",
  "discovery_order": 66
}