{
  "id": 190,
  "slug": "liquid-death-scary-strawberry",
  "name": "Scary Strawberry",
  "brand": "Liquid Death",
  "url": "https://liquiddeath.com/",
  "category": "food-drink",
  "form": "Flavored sparkling drink",
  "tldr": [
    "Extends the brand's naming and packaging language into a flavored sparkling format.",
    "Creative lens: Borrow visual and verbal codes from entertainment for packaged drinks.",
    "Investigate: Study how the identity remains legible when the product format changes."
  ],
  "hook": "Extends the brand's naming and packaging language into a flavored sparkling format.",
  "why": "Creative lens: Borrow visual and verbal codes from entertainment for packaged drinks.",
  "gap": "Investigate: Study how the identity remains legible when the product format changes.",
  "img": "expanded-liquid-death-scary-strawberry.png",
  "credit_page": "https://liquiddeath.com/products/scary-strawberry",
  "img_src_url": "http://liquiddeath.com/cdn/shop/files/LD_Scary_Strawberry_12oz_Can.png?v=1790275976&width=1200",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://liquiddeath.com/products/scary-strawberry",
      "kind": "official_product_page",
      "checked_at": "2026-10-13",
      "scope": "Product identity and image retrieved; price, stock and performance not verified."
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ],
  "added_batch": "2026-10-13-product-expansion",
  "source_excerpt": "Liquid Death Energy is the easy-drinking energy drink. With just 5 calories, unextreme caffeine (100mg), zero…",
  "research_question": "Study how the identity remains legible when the product format changes.",
  "discovery_order": 108
}