{
  "id": 226,
  "slug": "poppi-sour-apple",
  "name": "Sour Apple",
  "brand": "Poppi",
  "url": "https://drinkpoppi.com/",
  "category": "food-drink",
  "form": "Flavored canned soda",
  "tldr": [
    "Uses a recognizable fruit flavor to introduce the brand's alternative-soda proposition.",
    "Creative lens: Use familiar soda cues to introduce an alternative beverage proposition.",
    "Investigate: Check how ingredient information and health language are presented together."
  ],
  "hook": "Uses a recognizable fruit flavor to introduce the brand's alternative-soda proposition.",
  "why": "Creative lens: Use familiar soda cues to introduce an alternative beverage proposition.",
  "gap": "Investigate: Check how ingredient information and health language are presented together.",
  "img": "expanded-poppi-sour-apple.jpg",
  "credit_page": "https://www.drinkpoppi.com/products/sour-apple",
  "img_src_url": "https://assets.decovostatic.com/static-images/poppi/poppi/sour-apple/pdp-1.jpg",
  "tags": [],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://www.drinkpoppi.com/products/sour-apple",
      "kind": "official_product_page",
      "checked_at": "2026-10-13",
      "scope": "Product identity and image retrieved; price, stock and performance not verified."
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ],
  "added_batch": "2026-10-13-product-expansion",
  "source_excerpt": "Don’t let it fool you… This limited-edition Sour Apple soda might be sweet, but it defff…",
  "research_question": "Check how ingredient information and health language are presented together.",
  "discovery_order": 40
}