# Explore DTC brand strategies

# Brand directory

150 brands · Rankings · Creative deep dives



150 brands

All brand profiles are linked below. Enable JavaScript for filtering and research briefs.

AnkerTech & DevicesSell charging as a coordinated system across devices and situations.

## Anker

Sell charging as a coordinated system across devices and situations.

BloomChicApparel & FootwearBuild the shopping experience around plus-size fit and outfit confidence.

## BloomChic

Build the shopping experience around plus-size fit and outfit confidence.

CiderApparel & FootwearOrganize fashion around a mood and an occasion, not only a garment type.

## Cider

Organize fashion around a mood and an occasion, not only a garment type.

eufyTech & DevicesMake a family of home devices understandable through shared household tasks.

## eufy

Make a family of home devices understandable through shared household tasks.

GuruNandaBeauty & CarePackage oral care as a repeatable routine with tools and consumables.

## GuruNanda

Package oral care as a repeatable routine with tools and consumables.

HalaraApparel & FootwearMake fit and movement visible rather than relying on a still outfit photo.

## Halara

Make fit and movement visible rather than relying on a still outfit photo.

PaPatPatKids & FamilyTurn family dressing into a coordinated set rather than separate purchases.

## PatPat

Turn family dressing into a coordinated set rather than separate purchases.

soundcoreTech & DevicesTranslate audio features into everyday listening situations.

## soundcore

Translate audio features into everyday listening situations.

TYMOBeauty & CareMake the tool's physical interaction the center of the styling story.

## TYMO

Make the tool's physical interaction the center of the styling story.

UlikeBeauty & CareExplain a home beauty device through a recurring treatment routine.

## Ulike

Explain a home beauty device through a recurring treatment routine.

WavytalkBeauty & CareTour association earns attention; attachment guides explain what to do with the tool afterward.Review in progress

## Wavytalk

Tour association earns attention; attachment guides explain what to do with the tool afterward.

AGAG1WellnessCompress a supplement proposition into a repeated daily preparation ritual.

## AG1

Compress a supplement proposition into a repeated daily preparation ritual.

AllbirdsApparel & FootwearMake the material story a central reason to consider a familiar shoe.

## Allbirds

Make the material story a central reason to consider a familiar shoe.

ApApollo NeuroWellnessVibration-therapy wearable. Start with the product idea, then investigate the broader brand.

## Apollo Neuro

Vibration-therapy wearable. Start with the product idea, then investigate the broader brand.

AsAstrohausTech & DevicesE-ink drafting typewriter. Start with the product idea, then investigate the broader brand.

## Astrohaus

E-ink drafting typewriter. Start with the product idea, then investigate the broader brand.

AtAtomsApparel & FootwearQuarter-size sneaker fitting. Start with the product idea, then investigate the broader brand.

## Atoms

Quarter-size sneaker fitting. Start with the product idea, then investigate the broader brand.

AwayGear & CarryUse a consistent travel identity to organize luggage and accessories.

## Away

Use a consistent travel identity to organize luggage and accessories.

AxAxiologyBeauty & CarePaper-wrapped multi-use crayon. Start with the product idea, then investigate the broader brand.

## Axiology

Paper-wrapped multi-use crayon. Start with the product idea, then investigate the broader brand.

BaBalaFitness & OutdoorsWearable design-weight. Start with the product idea, then investigate the broader brand.

## Bala

Wearable design-weight. Start with the product idea, then investigate the broader brand.

BARKPetMake discovery and novelty part of a recurring pet-product experience.

## BARK

Make discovery and novelty part of a recurring pet-product experience.

BeBee's WrapGear & CarryBeeswax-coated fabric wrap. Start with the product idea, then investigate the broader brand.

## Bee's Wrap

Beeswax-coated fabric wrap. Start with the product idea, then investigate the broader brand.

BiteBeauty & CareChewable toothpaste tablet. Start with the product idea, then investigate the broader brand.

## Bite

Chewable toothpaste tablet. Start with the product idea, then investigate the broader brand.

BlBluelandHome & LivingThe tablet, the bottle and the refill store explain one repeatable household behavior.65/100 · provisional

## Blueland

The tablet, the bottle and the refill store explain one repeatable household behavior.

BoBoll & BranchHome & LivingUse material sourcing and feel to differentiate a familiar household category.

## Boll & Branch

Use material sourcing and feel to differentiate a familiar household category.

BoBombasApparel & FootwearTie an ordinary replenishment purchase to a recurring giving narrative.

## Bombas

Tie an ordinary replenishment purchase to a recurring giving narrative.

BrBranch BasicsHome & LivingOne concentrate, every cleaner. Start with the product idea, then investigate the broader brand.

## Branch Basics

One concentrate, every cleaner. Start with the product idea, then investigate the broader brand.

BrBrooklinenHome & LivingSimplify bedding choice with coordinated sets and a clear material vocabulary.

## Brooklinen

Simplify bedding choice with coordinated sets and a clear material vocabulary.

BuBurrowHome & LivingUse modular furniture to connect delivery, assembly and future changes.

## Burrow

Use modular furniture to connect delivery, assembly and future changes.

CaCadenceGear & CarryMagnetic hexagonal travel capsule. Start with the product idea, then investigate the broader brand.

## Cadence

Magnetic hexagonal travel capsule. Start with the product idea, then investigate the broader brand.

CarawayHome & LivingTurn cookware and storage into a visually coordinated kitchen system.

## Caraway

Turn cookware and storage into a visually coordinated kitchen system.

ChChamberlain CoffeeFood & DrinkExtend a creator-associated identity into a daily coffee routine.

## Chamberlain Coffee

Extend a creator-associated identity into a daily coffee routine.

ChChippinPetInvasive-species pet treats. Start with the product idea, then investigate the broader brand.

## Chippin

Invasive-species pet treats. Start with the product idea, then investigate the broader brand.

ChChirpFitness & OutdoorsSpine-grooved back roller. Start with the product idea, then investigate the broader brand.

## Chirp

Spine-grooved back roller. Start with the product idea, then investigate the broader brand.

ClCleancultHome & LivingCarton refill + permanent bottle. Start with the product idea, then investigate the broader brand.

## Cleancult

Carton refill + permanent bottle. Start with the product idea, then investigate the broader brand.

CoCometeerFood & DrinkChange coffee preparation through a frozen portion format.

## Cometeer

Change coffee preparation through a frozen portion format.

CoCommon HeirBeauty & CareBiodegradable single-dose capsule. Start with the product idea, then investigate the broader brand.

## Common Heir

Biodegradable single-dose capsule. Start with the product idea, then investigate the broader brand.

CoCozy EarthHome & LivingBuild a recognizable comfort proposition around textile material and feel.

## Cozy Earth

Build a recognizable comfort proposition around textile material and feel.

CrCraighillGear & CarryMachined metal desk objects. Start with the product idea, then investigate the broader brand.

## Craighill

Machined metal desk objects. Start with the product idea, then investigate the broader brand.

CrCrossropeFitness & OutdoorsInterchangeable weighted rope system. Start with the product idea, then investigate the broader brand.

## Crossrope

Interchangeable weighted rope system. Start with the product idea, then investigate the broader brand.

CyCymbiotikaWellnessLiposomal liquid single-serve pouch. Start with the product idea, then investigate the broader brand.

## Cymbiotika

Liposomal liquid single-serve pouch. Start with the product idea, then investigate the broader brand.

DaDavidFood & DrinkMake a protein snack's nutritional proposition central to the brand presentation.

## David

Make a protein snack's nutritional proposition central to the brand presentation.

DeDedcoolHome & LivingFragrance-brand laundry care. Start with the product idea, then investigate the broader brand.

## Dedcool

Fragrance-brand laundry care. Start with the product idea, then investigate the broader brand.

DeDew MightyBeauty & CareSolid serum bar. Start with the product idea, then investigate the broader brand.

## Dew Mighty

Solid serum bar. Start with the product idea, then investigate the broader brand.

DiDieux SkinBeauty & CareReusable silicone occlusive mask. Start with the product idea, then investigate the broader brand.

## Dieux Skin

Reusable silicone occlusive mask. Start with the product idea, then investigate the broader brand.

DoDollar Shave ClubBeauty & CareMake a replenishment category easy to understand through a clear routine and tone.

## Dollar Shave Club

Make a replenishment category easy to understand through a clear routine and tone.

DoDossierBeauty & CareOrganize fragrance shopping around familiar scent references and accessible selection.

## Dossier

Organize fragrance shopping around familiar scent references and accessible selection.

DrDr. SquatchBeauty & CareGive a routine grooming category a conspicuous tone and character.

## Dr. Squatch

Give a routine grooming category a conspicuous tone and character.

DrDroppsHome & LivingLow-waste pod system. Start with the product idea, then investigate the broader brand.

## Dropps

Low-waste pod system. Start with the product idea, then investigate the broader brand.

DYDYPERKids & FamilyCompost-pickup diaper service. Start with the product idea, then investigate the broader brand.

## DYPER

Compost-pickup diaper service. Start with the product idea, then investigate the broader brand.

EaEarth BreezeHome & LivingLaundry detergent sheet. Start with the product idea, then investigate the broader brand.

## Earth Breeze

Laundry detergent sheet. Start with the product idea, then investigate the broader brand.

EiEight SleepWellnessConnect a physical sleep environment to ongoing sensing and adjustment.

## Eight Sleep

Connect a physical sleep environment to ongoing sensing and adjustment.

EkEksterGear & CarryTrackable quick-access wallet. Start with the product idea, then investigate the broader brand.

## Ekster

Trackable quick-access wallet. Start with the product idea, then investigate the broader brand.

eteteeHome & LivingBackyard-compostable concentrate pod. Start with the product idea, then investigate the broader brand.

## etee

Backyard-compostable concentrate pod. Start with the product idea, then investigate the broader brand.

EtEthiqueBeauty & CareWhole-routine solid bars. Start with the product idea, then investigate the broader brand.

## Ethique

Whole-routine solid bars. Start with the product idea, then investigate the broader brand.

FeFeastablesFood & DrinkConnect a snack brand to an existing entertainment audience.

## Feastables

Connect a snack brand to an existing entertainment audience.

FiFiPetGPS smart collar. Start with the product idea, then investigate the broader brand.

## Fi

GPS smart collar. Start with the product idea, then investigate the broader brand.

FIFIGSApparel & FootwearMake professional workwear an expression of occupational identity.

## FIGS

Make professional workwear an expression of occupational identity.

FiFinalStrawGear & CarryCollapsible straw + keychain case. Start with the product idea, then investigate the broader brand.

## FinalStraw

Collapsible straw + keychain case. Start with the product idea, then investigate the broader brand.

FlFloydHome & LivingMake furniture parts and system longevity part of the design story.

## Floyd

Make furniture parts and system longevity part of the design story.

FuFunction of BeautyBeauty & CareTurn a questionnaire into an individualized product-selection experience.

## Function of Beauty

Turn a questionnaire into an individualized product-selection experience.

FuFussyBeauty & CareRefillable pebble deodorant. Start with the product idea, then investigate the broader brand.

## Fussy

Refillable pebble deodorant. Start with the product idea, then investigate the broader brand.

GlossierBeauty & CareMilky Jelly connects reader input, a tactile product idea, demonstration and a physical launch experience.79/100 · provisional

## Glossier

Milky Jelly connects reader input, a tactile product idea, demonstration and a physical launch experience.

GrazaFood & DrinkSizzle, Drizzle and refill cans turn an olive-oil assortment into a cooking routine.71/100 · provisional

## Graza

Sizzle, Drizzle and refill cans turn an olive-oil assortment into a cooking routine.

GymsharkApparel & FootwearBuild an apparel identity around training culture and participation.

## Gymshark

Build an apparel identity around training culture and participation.

HaHarry'sBeauty & CareBuild a consistent grooming system around a familiar repeat purchase.

## Harry's

Build a consistent grooming system around a familiar repeat purchase.

HeHexCladHome & LivingMake a technical cookware surface the subject of demonstration.

## HexClad

Make a technical cookware surface the subject of demonstration.

HiHiBARBeauty & CareSalon-grade solid bar. Start with the product idea, then investigate the broader brand.

## HiBAR

Salon-grade solid bar. Start with the product idea, then investigate the broader brand.

HiHigherDOSEWellnessPackage wellness hardware around a recognizable at-home ritual.

## HigherDOSE

Package wellness hardware around a recognizable at-home ritual.

HiHilmaWellnessClinically-studied natural remedies. Start with the product idea, then investigate the broader brand.

## Hilma

Clinically-studied natural remedies. Start with the product idea, then investigate the broader brand.

HuelFood & DrinkMake meal preparation a repeatable format and subscription decision.

## Huel

Make meal preparation a repeatable format and subscription decision.

ILILIABeauty & CareCombine makeup and skincare language within a single product routine.

## ILIA

Combine makeup and skincare language within a single product routine.

JaJavvyFood & Drink30x micro coffee concentrate. Start with the product idea, then investigate the broader brand.

## Javvy

30x micro coffee concentrate. Start with the product idea, then investigate the broader brand.

JiJiminy'sPetCricket-protein pet food. Start with the product idea, then investigate the broader brand.

## Jiminy's

Cricket-protein pet food. Start with the product idea, then investigate the broader brand.

JoJones RoadBeauty & CareExplain makeup through application and finish rather than a complicated routine.

## Jones Road

Explain makeup through application and finish rather than a complicated routine.

KaKate McLeodBeauty & CareSolid body moisturizer. Start with the product idea, then investigate the broader brand.

## Kate McLeod

Solid body moisturizer. Start with the product idea, then investigate the broader brand.

KiKibouKids & FamilyFanny-pack diaper bag. Start with the product idea, then investigate the broader brand.

## Kibou

Fanny-pack diaper bag. Start with the product idea, then investigate the broader brand.

KjKjaer WeisBeauty & CareHeirloom metal compact. Start with the product idea, then investigate the broader brand.

## Kjaer Weis

Heirloom metal compact. Start with the product idea, then investigate the broader brand.

KuKudosKids & FamilyCotton-lined disposable diaper. Start with the product idea, then investigate the broader brand.

## Kudos

Cotton-lined disposable diaper. Start with the product idea, then investigate the broader brand.

LaLaloKids & FamilyConvertible design baby gear. Start with the product idea, then investigate the broader brand.

## Lalo

Convertible design baby gear. Start with the product idea, then investigate the broader brand.

LeLeaf ShaveBeauty & CarePivoting metal multi-blade razor. Start with the product idea, then investigate the broader brand.

## Leaf Shave

Pivoting metal multi-blade razor. Start with the product idea, then investigate the broader brand.

LiLiformeFitness & OutdoorsAlignment-printed yoga mat. Start with the product idea, then investigate the broader brand.

## Liforme

Alignment-printed yoga mat. Start with the product idea, then investigate the broader brand.

LiLightTech & DevicesDeliberately minimal phone. Start with the product idea, then investigate the broader brand.

## Light

Deliberately minimal phone. Start with the product idea, then investigate the broader brand.

Liquid DeathFood & DrinkA consistent comic premise travels from the can to music and a makeup collaboration. The surprise has a recognizable author.84/100 · provisional

## Liquid Death

A consistent comic premise travels from the can to music and a makeup collaboration. The surprise has a recognizable author.

LoLoftieWellnessPhone-replacing alarm clock. Start with the product idea, then investigate the broader brand.

## Loftie

Phone-replacing alarm clock. Start with the product idea, then investigate the broader brand.

LOLOLIWAREGear & CarrySeaweed-based edible tableware. Start with the product idea, then investigate the broader brand.

## LOLIWARE

Seaweed-based edible tableware. Start with the product idea, then investigate the broader brand.

LoLoveveryKids & FamilyStage-based play subscription. Start with the product idea, then investigate the broader brand.

## Lovevery

Stage-based play subscription. Start with the product idea, then investigate the broader brand.

LuLumeBeauty & CareExpand deodorant positioning from a single body area to a broader routine.

## Lume

Expand deodorant positioning from a single body area to a broader routine.

MaMade InHome & LivingUse professional kitchen context to explain consumer cookware.

## Made In

Use professional kitchen context to explain consumer cookware.

Magic SpoonFood & DrinkReuse childhood cereal cues for a different adult ingredient proposition.

## Magic Spoon

Reuse childhood cereal cues for a different adult ingredient proposition.

MaMarley's MonstersHome & LivingReusable cloth roll. Start with the product idea, then investigate the broader brand.

## Marley's Monsters

Reusable cloth roll. Start with the product idea, then investigate the broader brand.

MaMatadorGear & CarryPocketable outdoor gear. Start with the product idea, then investigate the broader brand.

## Matador

Pocketable outdoor gear. Start with the product idea, then investigate the broader brand.

mememobottleGear & CarryFlat paper-sized bottle. Start with the product idea, then investigate the broader brand.

## memobottle

Flat paper-sized bottle. Start with the product idea, then investigate the broader brand.

MeMeritBeauty & CareMake a smaller makeup routine the organizing idea for the assortment.

## Merit

Make a smaller makeup routine the organizing idea for the assortment.

MOMOB BeautyBeauty & CareModular refill palettes. Start with the product idea, then investigate the broader brand.

## MOB Beauty

Modular refill palettes. Start with the product idea, then investigate the broader brand.

MoMonosGear & CarryCreate a coordinated travel assortment with a restrained visual language.

## Monos

Create a coordinated travel assortment with a restrained visual language.

MoMoonbirdWellnessHandheld breathing pacer. Start with the product idea, then investigate the broader brand.

## Moonbird

Handheld breathing pacer. Start with the product idea, then investigate the broader brand.

MSMSCHFApparel & FootwearSandals made from dismantled Birkin bags. Start with the product idea, then investigate the broader brand.

## MSCHF

Sandals made from dismantled Birkin bags. Start with the product idea, then investigate the broader brand.

NaNativeBeauty & CareUse scent, packaging and a recognizable voice to make replenishment expressive.

## Native

Use scent, packaging and a recognizable voice to make replenishment expressive.

NoNo Tox LifeHome & LivingSolid dish soap block. Start with the product idea, then investigate the broader brand.

## No Tox Life

Solid dish soap block. Start with the product idea, then investigate the broader brand.

NoNotabagGear & CarryTote-to-backpack transformer. Start with the product idea, then investigate the broader brand.

## Notabag

Tote-to-backpack transformer. Start with the product idea, then investigate the broader brand.

OLOLIPOPFood & DrinkReinterpret a familiar soda occasion with a different ingredient proposition.

## OLIPOP

Reinterpret a familiar soda occasion with a different ingredient proposition.

OlOlliePetOrganize dog food around a pet profile and recurring delivery.

## Ollie

Organize dog food around a pet profile and recurring delivery.

OrOrbitkeyGear & CarrySwiveling key band. Start with the product idea, then investigate the broader brand.

## Orbitkey

Swiveling key band. Start with the product idea, then investigate the broader brand.

OuOui the PeopleBeauty & CareSingle-blade weighted razor. Start with the product idea, then investigate the broader brand.

## Oui the People

Single-blade weighted razor. Start with the product idea, then investigate the broader brand.

Our PlaceHome & LivingPosition cookware around the meals and gatherings it enables.

## Our Place

Position cookware around the meals and gatherings it enables.

OuraWellnessMake a small wearable valuable through ongoing interpretation of personal data.

## Oura

Make a small wearable valuable through ongoing interpretation of personal data.

OwalaGear & CarryFreeSip supplies the practical idea; named Color Drops give an otherwise durable object recurring stories.61/100 · provisional

## Owala

FreeSip supplies the practical idea; named Color Drops give an otherwise durable object recurring stories.

PaParachuteHome & LivingBuild a consistent home aesthetic across bedding, bath and furnishings.

## Parachute

Build a consistent home aesthetic across bedding, bath and furnishings.

PoPoppiFood & DrinkUse familiar soda cues to introduce an alternative beverage proposition.

## Poppi

Use familiar soda cues to introduce an alternative beverage proposition.

PrProseBeauty & CareUse consultation and customization to structure the hair-care purchase.

## Prose

Use consultation and customization to structure the hair-care purchase.

PSPSO-RITEFitness & OutdoorsTherapist-hand-shaped release tool. Start with the product idea, then investigate the broader brand.

## PSO-RITE

Therapist-hand-shaped release tool. Start with the product idea, then investigate the broader brand.

QuQuinceApparel & FootwearMake the price-to-material proposition central to shopping across categories.

## Quince

Make the price-to-material proposition central to shopping across categories.

QuQuipBeauty & CareConnect a durable oral-care object to repeat replacement supplies.

## Quip

Connect a durable oral-care object to repeat replacement supplies.

RiRidgeGear & CarryMake a compact everyday object the foundation for a wider carry assortment.

## Ridge

Make a compact everyday object the foundation for a wider carry assortment.

RiRindFood & DrinkSkin-on dried fruit. Start with the product idea, then investigate the broader brand.

## Rind

Skin-on dried fruit. Start with the product idea, then investigate the broader brand.

RitualWellnessBeadlet-in-oil clear capsule. Start with the product idea, then investigate the broader brand.

## Ritual

Beadlet-in-oil clear capsule. Start with the product idea, then investigate the broader brand.

RoRothy'sApparel & Footwear3D-knit washable shoe from bottles. Start with the product idea, then investigate the broader brand.

## Rothy's

3D-knit washable shoe from bottles. Start with the product idea, then investigate the broader brand.

RuRuggableHome & LivingMake the cleaning routine part of the rug's product proposition.

## Ruggable

Make the cleaning routine part of the rug's product proposition.

SBSBTRCTBeauty & CareSolid stick skincare. Start with the product idea, then investigate the broader brand.

## SBTRCT

Solid stick skincare. Start with the product idea, then investigate the broader brand.

SeSeedWellnessCapsule-in-capsule synbiotic. Start with the product idea, then investigate the broader brand.

## Seed

Capsule-in-capsule synbiotic. Start with the product idea, then investigate the broader brand.

SeSensateWellnessInfrasonic resonance pebble. Start with the product idea, then investigate the broader brand.

## Sensate

Infrasonic resonance pebble. Start with the product idea, then investigate the broader brand.

SKIMSApparel & FootwearTreat fit, shade and silhouette as a coordinated merchandising system.

## SKIMS

Treat fit, shade and silhouette as a coordinated merchandising system.

SmSmallsPetHuman-grade fresh cat food. Start with the product idea, then investigate the broader brand.

## Smalls

Human-grade fresh cat food. Start with the product idea, then investigate the broader brand.

SoSolelyFood & DrinkWhole-fruit jerky strip. Start with the product idea, then investigate the broader brand.

## Solely

Whole-fruit jerky strip. Start with the product idea, then investigate the broader brand.

SoSolgaardGear & CarrySuitcase with built-in shelving. Start with the product idea, then investigate the broader brand.

## Solgaard

Suitcase with built-in shelving. Start with the product idea, then investigate the broader brand.

SpSplit NutritionFood & DrinkFold-over dual pouch. Start with the product idea, then investigate the broader brand.

## Split Nutrition

Fold-over dual pouch. Start with the product idea, then investigate the broader brand.

StarfaceBeauty & CareThe star shape, compact and character collaborations make acne care a visible accessory.80/100 · provisional

## Starface

The star shape, compact and character collaborations make acne care a visible accessory.

StStasherGear & CarrySelf-sealing platinum silicone bag. Start with the product idea, then investigate the broader brand.

## Stasher

Self-sealing platinum silicone bag. Start with the product idea, then investigate the broader brand.

SuSupplyBeauty & CareInjector-style safety razor. Start with the product idea, then investigate the broader brand.

## Supply

Injector-style safety razor. Start with the product idea, then investigate the broader brand.

TeTeaspressaFood & DrinkTea as a dissolvable cube / espresso shot. Start with the product idea, then investigate the broader brand.

## Teaspressa

Tea as a dissolvable cube / espresso shot. Start with the product idea, then investigate the broader brand.

ThThe Farmer's DogPetTurn pet feeding into a portioned recurring plan.

## The Farmer's Dog

Turn pet feeding into a portioned recurring plan.

ThTherabodyWellnessMake a physical recovery device understandable through how it is applied.

## Therabody

Make a physical recovery device understandable through how it is applied.

ThThousand FellApparel & FootwearTake-back recyclable sneaker. Start with the product idea, then investigate the broader brand.

## Thousand Fell

Take-back recyclable sneaker. Start with the product idea, then investigate the broader brand.

totoniesKids & FamilyFigurine-triggered audio cube. Start with the product idea, then investigate the broader brand.

## tonies

Figurine-triggered audio cube. Start with the product idea, then investigate the broader brand.

TrTru EarthHome & LivingLaundry strip subscription. Start with the product idea, then investigate the broader brand.

## Tru Earth

Laundry strip subscription. Start with the product idea, then investigate the broader brand.

UgUgmonkGear & CarryPhysical card task system. Start with the product idea, then investigate the broader brand.

## Ugmonk

Physical card task system. Start with the product idea, then investigate the broader brand.

UnUniBeauty & CareClosed-loop refill dispenser. Start with the product idea, then investigate the broader brand.

## Uni

Closed-loop refill dispenser. Start with the product idea, then investigate the broader brand.

VaVacationBeauty & CareWhipped sunscreen mousse. Start with the product idea, then investigate the broader brand.

## Vacation

Whipped sunscreen mousse. Start with the product idea, then investigate the broader brand.

VaVapurGear & CarryFlexible collapsible bottle. Start with the product idea, then investigate the broader brand.

## Vapur

Flexible collapsible bottle. Start with the product idea, then investigate the broader brand.

VeVessiApparel & FootwearWaterproof knit sneaker. Start with the product idea, then investigate the broader brand.

## Vessi

Waterproof knit sneaker. Start with the product idea, then investigate the broader brand.

VoVollebakApparel & FootwearExperimental-material clothing. Start with the product idea, then investigate the broader brand.

## Vollebak

Experimental-material clothing. Start with the product idea, then investigate the broader brand.

VuVuoriApparel & FootwearBridge performance clothing with an everyday lifestyle vocabulary.

## Vuori

Bridge performance clothing with an everyday lifestyle vocabulary.

WaWarby ParkerApparel & FootwearTreat the selection and fitting experience as part of the eyewear product.

## Warby Parker

Treat the selection and fitting experience as part of the eyewear product.

WaWaterdropFood & DrinkDissolvable hydration cube. Start with the product idea, then investigate the broader brand.

## Waterdrop

Dissolvable hydration cube. Start with the product idea, then investigate the broader brand.

WHWHOOPWellnessBuild a wearable proposition around recurring feedback and membership.

## WHOOP

Build a wearable proposition around recurring feedback and membership.

WiWildBeauty & CareRefillable deodorant case. Start with the product idea, then investigate the broader brand.

## Wild

Refillable deodorant case. Start with the product idea, then investigate the broader brand.

WiWild EarthPetFungi-based dog food. Start with the product idea, then investigate the broader brand.

## Wild Earth

Fungi-based dog food. Start with the product idea, then investigate the broader brand.

WiWild OnePetDesign-system dog gear. Start with the product idea, then investigate the broader brand.

## Wild One

Design-system dog gear. Start with the product idea, then investigate the broader brand.

YoYotoKids & FamilyScreen-free kids' audio player. Start with the product idea, then investigate the broader brand.

## Yoto

Screen-free kids' audio player. Start with the product idea, then investigate the broader brand.

ZiZitStickaBeauty & CareMicrodart patch. Start with the product idea, then investigate the broader brand.

## ZitSticka

Microdart patch. Start with the product idea, then investigate the broader brand.

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