# Destroy a luxury bag. Make a sandal.

MSCHF — broader reference

## The actual move
MSCHF dismantled genuine Birkin bags and used their leather to construct sandals.

## Why it makes the cut
The expensive input is destroyed in public. The manufacturing process becomes a critique of how luxury value is assigned.

## Analysis
A logo swap would only borrow status. Cutting up the status object makes an irreversible choice, and the finished sandal carries evidence of the argument.

## Limits
An MSCHF project, not an official Hermès or Birkenstock collaboration.

[Source](https://birkinstock.shoes/), checked 2026-10-14. Publication date: unknown.