# Sell exactly what the box says: bullshit.

Cards Against Humanity

## The actual move
The company’s own archive records mailing people poop as a brand stunt.

## Why it makes the cut
The anti-promotion follows through literally rather than hiding a conventional discount underneath.

## Analysis
An unappealing object tests whether the audience is buying utility or participation in a joke. The refusal to soften the premise is the distinctive execution.

## Limits
Historical adult-humor stunt. No commercial or charitable outcome is inferred from the archive.

[Source](https://www.cardsagainsthumanity.com/about), checked 2026-10-14. Publication date: unknown.