# Turn old love letters into toilet paper.

Who Gives A Crap

## The actual move
The 2024 campaign invited people to mail letters from an ex to be recycled into toilet paper.

## Why it makes the cut
The customer supplies emotionally charged material, and the product gives it an unusually literal ending.

## Analysis
Recycling becomes a personal ritual rather than an abstract virtue. The input, transformation and final use form a complete story customers can retell.

## Limits
Historical campaign; participation and recycling outcomes are not independently audited here.

[Source](https://flushyourex.whogivesacrap.org/), checked 2026-10-14. Publication date: unknown.