# Is the sachet ketchup—or makeup?

MSCHF — broader reference

## The actual move
MSCHF’s Ketchup or Makeup drop presented a purchase built around those two possible contents.

## Why it makes the cut
Identical-looking formats turn a beauty purchase into a guessing game.

## Analysis
The uncertainty is inside the object, so opening it is the creative event. The work borrows the expectations of condiment packaging and disrupts them.

## Limits
The campaign archive is highly visual; it does not establish sales or repeat demand.

[Source](https://ketchupormakeup.com/), checked 2026-10-14. Publication date: unknown.