# Make boardroom inequality impossible to skim.

e.l.f. Beauty — broader reference

## The actual move
The 2024 campaign used the prevalence of men named Richard, Rick or Dick on corporate boards as a provocative comparison.

## Why it makes the cut
One ordinary first name becomes a memorable unit for an otherwise abstract representation problem.

## Analysis
The headline earns attention, but the comparison supplies the argument. Its placement near Wall Street gives the media location a role in the idea.

## Limits
Broader beauty-brand reference; the underlying research is attributed to the campaign, not re-audited here.

[Source](https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2024/05-13-2024-050109807), checked 2026-10-14. Publication date: unknown.