# Copy the bars. Challenge the sourcing.

Tony’s Chocolonely — broader reference

## The actual move
Sweet Solution used look-alike versions of familiar chocolate bars to draw attention to cocoa sourcing.

## Why it makes the cut
Recognition is the comparison device: familiar pleasures are presented with a different supply-chain proposition.

## Analysis
The product itself carries the challenge. The audience need not read a competitor comparison to understand which established choices are being questioned.

## Limits
A broader consumer-brand reference. Sourcing claims remain the brand’s claims.

[Source](https://nl.tonyschocolonely.com/en/blogs/press-releases/tonys-chocolonelys-sweet-solution-look-alike-bars-are-back-for-good), checked 2026-10-14. Publication date: unknown.