Brand directory

150 brands · Rankings · Creative deep dives

150 brands

Anker
Tech & Devices
Sell charging as a coordinated system across devices and situations.
BloomChic
Apparel & Footwear
Build the shopping experience around plus-size fit and outfit confidence.
Cider
Apparel & Footwear
Organize fashion around a mood and an occasion, not only a garment type.
eufy
Tech & Devices
Make a family of home devices understandable through shared household tasks.
GuruNanda
Beauty & Care
Package oral care as a repeatable routine with tools and consumables.
Halara
Apparel & Footwear
Make fit and movement visible rather than relying on a still outfit photo.
PatPat
Kids & Family
Turn family dressing into a coordinated set rather than separate purchases.
soundcore
Tech & Devices
Translate audio features into everyday listening situations.
TYMO
Beauty & Care
Make the tool's physical interaction the center of the styling story.
Ulike
Beauty & Care
Explain a home beauty device through a recurring treatment routine.
Wavytalk
Beauty & Care
Tour association earns attention; attachment guides explain what to do with the tool afterward.
Review in progress
AG1
Wellness
Compress a supplement proposition into a repeated daily preparation ritual.
Allbirds
Apparel & Footwear
Make the material story a central reason to consider a familiar shoe.
Apollo Neuro
Wellness
Vibration-therapy wearable. Start with the product idea, then investigate the broader brand.
Astrohaus
Tech & Devices
E-ink drafting typewriter. Start with the product idea, then investigate the broader brand.
Atoms
Apparel & Footwear
Quarter-size sneaker fitting. Start with the product idea, then investigate the broader brand.
Away
Gear & Carry
Use a consistent travel identity to organize luggage and accessories.
Axiology
Beauty & Care
Paper-wrapped multi-use crayon. Start with the product idea, then investigate the broader brand.
Bala
Fitness & Outdoors
Wearable design-weight. Start with the product idea, then investigate the broader brand.
BARK
Pet
Make discovery and novelty part of a recurring pet-product experience.
Bee's Wrap
Gear & Carry
Beeswax-coated fabric wrap. Start with the product idea, then investigate the broader brand.
Bite
Beauty & Care
Chewable toothpaste tablet. Start with the product idea, then investigate the broader brand.
Blueland
Home & Living
The tablet, the bottle and the refill store explain one repeatable household behavior.
65/100 · provisional
Boll & Branch
Home & Living
Use material sourcing and feel to differentiate a familiar household category.
Bombas
Apparel & Footwear
Tie an ordinary replenishment purchase to a recurring giving narrative.
Branch Basics
Home & Living
One concentrate, every cleaner. Start with the product idea, then investigate the broader brand.
Brooklinen
Home & Living
Simplify bedding choice with coordinated sets and a clear material vocabulary.
Burrow
Home & Living
Use modular furniture to connect delivery, assembly and future changes.
Cadence
Gear & Carry
Magnetic hexagonal travel capsule. Start with the product idea, then investigate the broader brand.
Caraway
Home & Living
Turn cookware and storage into a visually coordinated kitchen system.
Chamberlain Coffee
Food & Drink
Extend a creator-associated identity into a daily coffee routine.
Chippin
Pet
Invasive-species pet treats. Start with the product idea, then investigate the broader brand.
Chirp
Fitness & Outdoors
Spine-grooved back roller. Start with the product idea, then investigate the broader brand.
Cleancult
Home & Living
Carton refill + permanent bottle. Start with the product idea, then investigate the broader brand.
Cometeer
Food & Drink
Change coffee preparation through a frozen portion format.
Common Heir
Beauty & Care
Biodegradable single-dose capsule. Start with the product idea, then investigate the broader brand.
Cozy Earth
Home & Living
Build a recognizable comfort proposition around textile material and feel.
Craighill
Gear & Carry
Machined metal desk objects. Start with the product idea, then investigate the broader brand.
Crossrope
Fitness & Outdoors
Interchangeable weighted rope system. Start with the product idea, then investigate the broader brand.
Cymbiotika
Wellness
Liposomal liquid single-serve pouch. Start with the product idea, then investigate the broader brand.
David
Food & Drink
Make a protein snack's nutritional proposition central to the brand presentation.
Dedcool
Home & Living
Fragrance-brand laundry care. Start with the product idea, then investigate the broader brand.
Dew Mighty
Beauty & Care
Solid serum bar. Start with the product idea, then investigate the broader brand.
Dieux Skin
Beauty & Care
Reusable silicone occlusive mask. Start with the product idea, then investigate the broader brand.
Dollar Shave Club
Beauty & Care
Make a replenishment category easy to understand through a clear routine and tone.
Dossier
Beauty & Care
Organize fragrance shopping around familiar scent references and accessible selection.
Dr. Squatch
Beauty & Care
Give a routine grooming category a conspicuous tone and character.
Dropps
Home & Living
Low-waste pod system. Start with the product idea, then investigate the broader brand.
DYPER
Kids & Family
Compost-pickup diaper service. Start with the product idea, then investigate the broader brand.
Earth Breeze
Home & Living
Laundry detergent sheet. Start with the product idea, then investigate the broader brand.
Eight Sleep
Wellness
Connect a physical sleep environment to ongoing sensing and adjustment.
Ekster
Gear & Carry
Trackable quick-access wallet. Start with the product idea, then investigate the broader brand.
etee
Home & Living
Backyard-compostable concentrate pod. Start with the product idea, then investigate the broader brand.
Ethique
Beauty & Care
Whole-routine solid bars. Start with the product idea, then investigate the broader brand.
Feastables
Food & Drink
Connect a snack brand to an existing entertainment audience.
Fi
Pet
GPS smart collar. Start with the product idea, then investigate the broader brand.
FIGS
Apparel & Footwear
Make professional workwear an expression of occupational identity.
FinalStraw
Gear & Carry
Collapsible straw + keychain case. Start with the product idea, then investigate the broader brand.
Floyd
Home & Living
Make furniture parts and system longevity part of the design story.
Function of Beauty
Beauty & Care
Turn a questionnaire into an individualized product-selection experience.
Fussy
Beauty & Care
Refillable pebble deodorant. Start with the product idea, then investigate the broader brand.
Glossier
Beauty & Care
Milky Jelly connects reader input, a tactile product idea, demonstration and a physical launch experience.
79/100 · provisional
Graza
Food & Drink
Sizzle, Drizzle and refill cans turn an olive-oil assortment into a cooking routine.
71/100 · provisional
Gymshark
Apparel & Footwear
Build an apparel identity around training culture and participation.
Harry's
Beauty & Care
Build a consistent grooming system around a familiar repeat purchase.
HexClad
Home & Living
Make a technical cookware surface the subject of demonstration.
HiBAR
Beauty & Care
Salon-grade solid bar. Start with the product idea, then investigate the broader brand.
HigherDOSE
Wellness
Package wellness hardware around a recognizable at-home ritual.
Hilma
Wellness
Clinically-studied natural remedies. Start with the product idea, then investigate the broader brand.
Huel
Food & Drink
Make meal preparation a repeatable format and subscription decision.
ILIA
Beauty & Care
Combine makeup and skincare language within a single product routine.
Javvy
Food & Drink
30x micro coffee concentrate. Start with the product idea, then investigate the broader brand.
Jiminy's
Pet
Cricket-protein pet food. Start with the product idea, then investigate the broader brand.
Jones Road
Beauty & Care
Explain makeup through application and finish rather than a complicated routine.
Kate McLeod
Beauty & Care
Solid body moisturizer. Start with the product idea, then investigate the broader brand.
Kibou
Kids & Family
Fanny-pack diaper bag. Start with the product idea, then investigate the broader brand.
Kjaer Weis
Beauty & Care
Heirloom metal compact. Start with the product idea, then investigate the broader brand.
Kudos
Kids & Family
Cotton-lined disposable diaper. Start with the product idea, then investigate the broader brand.
Lalo
Kids & Family
Convertible design baby gear. Start with the product idea, then investigate the broader brand.
Leaf Shave
Beauty & Care
Pivoting metal multi-blade razor. Start with the product idea, then investigate the broader brand.
Liforme
Fitness & Outdoors
Alignment-printed yoga mat. Start with the product idea, then investigate the broader brand.
Light
Tech & Devices
Deliberately minimal phone. Start with the product idea, then investigate the broader brand.
Liquid Death
Food & Drink
A consistent comic premise travels from the can to music and a makeup collaboration. The surprise has a recognizable author.
84/100 · provisional
Loftie
Wellness
Phone-replacing alarm clock. Start with the product idea, then investigate the broader brand.
LOLIWARE
Gear & Carry
Seaweed-based edible tableware. Start with the product idea, then investigate the broader brand.
Lovevery
Kids & Family
Stage-based play subscription. Start with the product idea, then investigate the broader brand.
Lume
Beauty & Care
Expand deodorant positioning from a single body area to a broader routine.
Made In
Home & Living
Use professional kitchen context to explain consumer cookware.
Magic Spoon
Food & Drink
Reuse childhood cereal cues for a different adult ingredient proposition.
Marley's Monsters
Home & Living
Reusable cloth roll. Start with the product idea, then investigate the broader brand.
Matador
Gear & Carry
Pocketable outdoor gear. Start with the product idea, then investigate the broader brand.
memobottle
Gear & Carry
Flat paper-sized bottle. Start with the product idea, then investigate the broader brand.
Merit
Beauty & Care
Make a smaller makeup routine the organizing idea for the assortment.
MOB Beauty
Beauty & Care
Modular refill palettes. Start with the product idea, then investigate the broader brand.
Monos
Gear & Carry
Create a coordinated travel assortment with a restrained visual language.
Moonbird
Wellness
Handheld breathing pacer. Start with the product idea, then investigate the broader brand.
MSCHF
Apparel & Footwear
Sandals made from dismantled Birkin bags. Start with the product idea, then investigate the broader brand.
Native
Beauty & Care
Use scent, packaging and a recognizable voice to make replenishment expressive.
No Tox Life
Home & Living
Solid dish soap block. Start with the product idea, then investigate the broader brand.
Notabag
Gear & Carry
Tote-to-backpack transformer. Start with the product idea, then investigate the broader brand.
OLIPOP
Food & Drink
Reinterpret a familiar soda occasion with a different ingredient proposition.
Ollie
Pet
Organize dog food around a pet profile and recurring delivery.
Orbitkey
Gear & Carry
Swiveling key band. Start with the product idea, then investigate the broader brand.
Oui the People
Beauty & Care
Single-blade weighted razor. Start with the product idea, then investigate the broader brand.
Our Place
Home & Living
Position cookware around the meals and gatherings it enables.
Oura
Wellness
Make a small wearable valuable through ongoing interpretation of personal data.
Owala
Gear & Carry
FreeSip supplies the practical idea; named Color Drops give an otherwise durable object recurring stories.
61/100 · provisional
Parachute
Home & Living
Build a consistent home aesthetic across bedding, bath and furnishings.
Poppi
Food & Drink
Use familiar soda cues to introduce an alternative beverage proposition.
Prose
Beauty & Care
Use consultation and customization to structure the hair-care purchase.
PSO-RITE
Fitness & Outdoors
Therapist-hand-shaped release tool. Start with the product idea, then investigate the broader brand.
Quince
Apparel & Footwear
Make the price-to-material proposition central to shopping across categories.
Quip
Beauty & Care
Connect a durable oral-care object to repeat replacement supplies.
Ridge
Gear & Carry
Make a compact everyday object the foundation for a wider carry assortment.
Rind
Food & Drink
Skin-on dried fruit. Start with the product idea, then investigate the broader brand.
Ritual
Wellness
Beadlet-in-oil clear capsule. Start with the product idea, then investigate the broader brand.
Rothy's
Apparel & Footwear
3D-knit washable shoe from bottles. Start with the product idea, then investigate the broader brand.
Ruggable
Home & Living
Make the cleaning routine part of the rug's product proposition.
SBTRCT
Beauty & Care
Solid stick skincare. Start with the product idea, then investigate the broader brand.
Seed
Wellness
Capsule-in-capsule synbiotic. Start with the product idea, then investigate the broader brand.
Sensate
Wellness
Infrasonic resonance pebble. Start with the product idea, then investigate the broader brand.
SKIMS
Apparel & Footwear
Treat fit, shade and silhouette as a coordinated merchandising system.
Smalls
Pet
Human-grade fresh cat food. Start with the product idea, then investigate the broader brand.
Solely
Food & Drink
Whole-fruit jerky strip. Start with the product idea, then investigate the broader brand.
Solgaard
Gear & Carry
Suitcase with built-in shelving. Start with the product idea, then investigate the broader brand.
Split Nutrition
Food & Drink
Fold-over dual pouch. Start with the product idea, then investigate the broader brand.
Starface
Beauty & Care
The star shape, compact and character collaborations make acne care a visible accessory.
80/100 · provisional
Stasher
Gear & Carry
Self-sealing platinum silicone bag. Start with the product idea, then investigate the broader brand.
Supply
Beauty & Care
Injector-style safety razor. Start with the product idea, then investigate the broader brand.
Teaspressa
Food & Drink
Tea as a dissolvable cube / espresso shot. Start with the product idea, then investigate the broader brand.
The Farmer's Dog
Pet
Turn pet feeding into a portioned recurring plan.
Therabody
Wellness
Make a physical recovery device understandable through how it is applied.
Thousand Fell
Apparel & Footwear
Take-back recyclable sneaker. Start with the product idea, then investigate the broader brand.
tonies
Kids & Family
Figurine-triggered audio cube. Start with the product idea, then investigate the broader brand.
Tru Earth
Home & Living
Laundry strip subscription. Start with the product idea, then investigate the broader brand.
Ugmonk
Gear & Carry
Physical card task system. Start with the product idea, then investigate the broader brand.
Uni
Beauty & Care
Closed-loop refill dispenser. Start with the product idea, then investigate the broader brand.
Vacation
Beauty & Care
Whipped sunscreen mousse. Start with the product idea, then investigate the broader brand.
Vapur
Gear & Carry
Flexible collapsible bottle. Start with the product idea, then investigate the broader brand.
Vessi
Apparel & Footwear
Waterproof knit sneaker. Start with the product idea, then investigate the broader brand.
Vollebak
Apparel & Footwear
Experimental-material clothing. Start with the product idea, then investigate the broader brand.
Vuori
Apparel & Footwear
Bridge performance clothing with an everyday lifestyle vocabulary.
Warby Parker
Apparel & Footwear
Treat the selection and fitting experience as part of the eyewear product.
Waterdrop
Food & Drink
Dissolvable hydration cube. Start with the product idea, then investigate the broader brand.
WHOOP
Wellness
Build a wearable proposition around recurring feedback and membership.
Wild
Beauty & Care
Refillable deodorant case. Start with the product idea, then investigate the broader brand.
Wild Earth
Pet
Fungi-based dog food. Start with the product idea, then investigate the broader brand.
Wild One
Pet
Design-system dog gear. Start with the product idea, then investigate the broader brand.
Yoto
Kids & Family
Screen-free kids' audio player. Start with the product idea, then investigate the broader brand.
ZitSticka
Beauty & Care
Microdart patch. Start with the product idea, then investigate the broader brand.

Your research brief

Select brands to copy their research and sources.

0 selected