Pay to keep digging a pointless hole.

The actual move

The brand documents digging a hole for no reason as one of its public stunts.

Why it makes the cut

The absence of a useful product is the premise: consumer spending itself becomes the spectacle.

What separates it from ordinary marketing

This extends the game’s deliberately foolish tone into a real-world action. It is stronger as a critique of transactional theatre than as a reusable commercial tactic.