Customers become honorary employees.

The actual move

Vacation lets people choose a company role and receive a virtual business card, with honorary-employee perks.

Why it makes the cut

A fictional leisure corporation gives the audience a role to play rather than just a mailing-list label.

What separates it from ordinary marketing

The business card is a small, shareable prop. The corporate language, job title and leisure premise reinforce one another, making membership an act of performance.