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Brand photography · Axiology source

Beauty & Care

Nº 001

Axiology

Balmies

Paper-wrapped multi-use crayon

The three-line read

  • Lip, cheek and eye color as a crayon wrapped in paper - zero plastic tube.
  • Made a full-face product out of basically pigment, oil and paper.
  • Rewrites the lipstick bullet, one of beauty's most plasticized objects.

Sources & current details

Machine-readableaxiology.json
{
  "id": 1,
  "slug": "axiology",
  "name": "Balmies",
  "brand": "Axiology",
  "url": "https://axiologybeauty.com/",
  "category": "personal-care",
  "form": "Paper-wrapped multi-use crayon",
  "tldr": [
    "Lip, cheek and eye color as a crayon wrapped in paper - zero plastic tube.",
    "Made a full-face product out of basically pigment, oil and paper.",
    "Rewrites the lipstick bullet, one of beauty's most plasticized objects."
  ],
  "hook": "Lip, cheek and eye color as a crayon wrapped in paper - zero plastic tube.",
  "why": "Made a full-face product out of basically pigment, oil and paper.",
  "gap": "Rewrites the lipstick bullet, one of beauty's most plasticized objects.",
  "img": "001-axiology-balmies.jpg",
  "credit_page": "https://axiologybeauty.com/products/single-balmies",
  "img_src_url": "https://cdn.shopify.com/s/files/1/0966/8836/files/AxiologyBalmies_cherry-Photoroom.jpg?v=1763675445",
  "tags": [
    "solid"
  ],
  "availability": "unknown",
  "price": null,
  "catalog_date": "2026-10-13",
  "claim_status": "editorial_summary",
  "sources": [
    {
      "url": "https://axiologybeauty.com/products/single-balmies",
      "kind": "brand_reference",
      "checked_at": "2026-10-13"
    }
  ],
  "unknown_fields": [
    "current_price",
    "current_stock",
    "variant_dimensions",
    "independent_claim_verification"
  ]
}