Beauty & Care
Nº 178
ILIA
Limitless Lash Mascara
Mascara
The product and the research angle
- ILIA's mascara, shown in the product configuration pictured at the source.
- Creative lens: Combine makeup and skincare language within a single product routine.
- Investigate: Separate cosmetic finish from any health or protection claim.
Source & evidence
Official product page · Captured 2026-10-13.
Product name and photography were retrieved from the brand page. Creative analysis is an editorial research angle, not a product-performance test. Current price and stock are unknown.
Brand description excerpt: “Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates…”
Open question: Separate cosmetic finish from any health or protection claim.
Machine-readableilia-limitless-lash-mascara.json
{
"id": 178,
"slug": "ilia-limitless-lash-mascara",
"name": "Limitless Lash Mascara",
"brand": "ILIA",
"url": "https://iliabeauty.com/",
"category": "personal-care",
"form": "Mascara",
"tldr": [
"ILIA's mascara, shown in the product configuration pictured at the source.",
"Creative lens: Combine makeup and skincare language within a single product routine.",
"Investigate: Separate cosmetic finish from any health or protection claim."
],
"hook": "ILIA's mascara, shown in the product configuration pictured at the source.",
"why": "Creative lens: Combine makeup and skincare language within a single product routine.",
"gap": "Investigate: Separate cosmetic finish from any health or protection claim.",
"img": "expanded-ilia-limitless-lash-mascara.jpg",
"credit_page": "https://iliabeauty.com/products/limitless-lash-lengthening-mascara",
"img_src_url": "https://iliabeauty.com/cdn/shop/files/Frame_4_450x450.jpg?v=1773793088",
"tags": [],
"availability": "unknown",
"price": null,
"catalog_date": "2026-10-13",
"claim_status": "editorial_summary",
"sources": [
{
"url": "https://iliabeauty.com/products/limitless-lash-lengthening-mascara",
"kind": "official_product_page",
"checked_at": "2026-10-13",
"scope": "Product identity and image retrieved; price, stock and performance not verified."
}
],
"unknown_fields": [
"current_price",
"current_stock",
"variant_dimensions",
"independent_claim_verification"
],
"added_batch": "2026-10-13-product-expansion",
"source_excerpt": "Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates…",
"research_question": "Separate cosmetic finish from any health or protection claim.",
"discovery_order": 106
}